Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For a Solihull business targeting professional services or specialist searches, meaningful movement in local rankings typically starts within 3 to 5 months of consistent work. More competitive terms, particularly anything also targeting Birmingham, will take longer. GBP and map visibility for specific Solihull searches can often show movement faster than organic rankings. SEO is a long-term investment. The businesses that see the clearest returns are the ones that treat it as a continuous process rather than a one-off project.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

Not always. If your current site has clean architecture, acceptable load speed and a platform that gives you full control over technical elements, it can be optimised without rebuilding. However, many professional services websites are built on older platforms or page builders that produce code which limits what can be done technically. I will assess your site specifically and give you a straight answer. If a rebuild makes more practical sense than patching an existing site, I will explain the reasoning clearly.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is markup added to your site code that tells Google explicitly what your business does, rather than leaving it to infer from your page text. For a professional services business, it typically means marking up your firm name, address, phone number, opening hours and service categories in a standard format. It contributes to how accurately and completely your business appears in search results, including local knowledge panels and rich results. For businesses where credibility matters at first glance, appearing correctly in search is part of the overall impression you make.

Question 8

How much does SEO cost?

Accepted Answer

Ongoing local SEO for a Solihull business typically starts from around £350 to £600 per month depending on scope, competition and how many pages require regular work. That usually includes on-page optimisation, GBP management and citation building. A standalone technical audit and remediation is priced separately. I give a fixed cost and a clear description of the work before any work begins. You will not receive a monthly report full of metrics with no explanation of what was actually done.

Question 9

Do you work with Solihull businesses remotely?

Accepted Answer

Yes. Solihull is about 25 miles from Telford and all work runs remotely as standard. You get direct access to me throughout the project, communication is straightforward, and work is shared for review at key stages. If an in-person meeting would be useful at any point, that can be arranged.

Question 10

Do you work with businesses in Solihull?

Accepted Answer

Yes. Daylan Design works with businesses across Solihull and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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