Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For London businesses, the timeline depends heavily on how competitive the target search terms are. Neighbourhood-specific searches, niche service terms and less-contested categories can show meaningful improvement within 3 to 5 months. Competitive broad terms like "solicitor London" or "accountant London" are dominated by well-established sites with years of authority behind them, and improving on those takes considerably longer: typically 6 to 12 months or more of consistent work. The most effective approach for most small London businesses is to focus on specific, targeted searches where the competition is real but achievable, rather than broad terms that require a very large budget to compete for.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

In London's competitive market, the technical quality of your site matters more than in most other markets, so if your current site has structural problems or performance issues, the case for rebuilding is stronger. That said, a rebuild is not always necessary. If the site is fundamentally sound, it can be optimised effectively without starting over. I will assess your specific site and tell you whether the issues are fixable or fundamental. You will not be pushed toward a rebuild unless the evidence supports it.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is markup that explicitly tells Google what your business is, where you operate and what you offer, in a format it can read with certainty rather than having to infer. For London businesses, where local results are contested by many well-optimised competitors, being precise about who you are and what you do gives your listing less ambiguity to work around. It contributes to local knowledge panel accuracy, rich search features and how completely your business appears in results. It is part of the technical baseline on every project I build.

Question 8

How much does SEO cost?

Accepted Answer

Ongoing local SEO for a London business typically starts from around £400 to £700 per month depending on scope and competition. More competitive campaigns targeting high-traffic London searches cost more, though still considerably less than comparable London agency retainers. I give a fixed monthly cost and a clear scope before any work starts. You will know exactly what is being done and what it costs before you commit to anything.

Question 9

Do you work with London businesses remotely?

Accepted Answer

Yes. Everything runs remotely. There is no practical difference between working with a London client and one anywhere else in the UK. Communication is direct, work is shared for review throughout, and you deal with me at every stage. The distance between London and Telford has not been an issue for any client I have worked with, and it is directly reflected in the rates you pay.

Question 10

Do you work with businesses in London?

Accepted Answer

Yes. Daylan Design works with businesses across London and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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