Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For most Shropshire businesses, local search improvements start appearing within 2 to 3 months because the market is less competitive than in major cities. For very specific local terms, GBP visibility can sometimes improve even faster. For broader terms that span multiple towns or the whole county, it takes a little longer. What consistently matters most is doing the work properly and maintaining it. A site optimised thoroughly and kept up to date will build and hold its rankings over time.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

Not necessarily. If your existing site is technically sound and gives you control over the elements that matter for SEO, it can often be improved without a full rebuild. If it is slow, built on a restrictive platform or has structural issues that are genuinely blocking performance, rebuilding is usually more cost-effective than patching around those limitations. I'll look at your site specifically and tell you what I find. I won't push a rebuild unless the case for one is genuine.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is code added to your website that tells search engines explicitly what type of business you are, where you operate and what you offer, in a standard format they can read with confidence rather than having to infer from your page text. For local businesses in Shropshire, it contributes to how accurately your business appears in local knowledge panels, map results and rich search features. It is part of the technical baseline I include on every new build and check for on every existing site I audit.

Question 8

How much does SEO cost?

Accepted Answer

For a local Shropshire business, ongoing SEO work typically starts from around £200 to £400 per month. Because competition is lower than in cities, the amount of sustained work required to achieve and maintain strong local visibility is generally less. The right scope depends on how many areas you are targeting and how competitive your particular search terms are. I will give you a fixed cost and a clear description of the work before anything starts.

Question 9

Do you work with businesses across Shropshire remotely?

Accepted Answer

Yes. I'm based in Telford and work with businesses across Shropshire remotely as standard. For local clients who would find an in-person meeting useful at any stage, that is easy to arrange. Everything is handled directly by me, whether you are in Telford, Shrewsbury, Oswestry, Bridgnorth or anywhere else in the county.

Question 10

Do you work with businesses in Shropshire?

Accepted Answer

Yes. Daylan Design works with businesses across Shropshire and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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