Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For most small businesses in Wolverhampton, meaningful improvement in local search rankings typically starts to appear within 2 to 4 months of consistent work. The search market here is less competitive than Birmingham for many terms, which means results can come faster. GBP and map visibility often move more quickly than organic rankings. More competitive terms in professional services or healthcare take longer regardless of location. The key is consistency: SEO done properly and maintained over time compounds in a way that a one-off fix never does.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

It depends on the current site. If it is structurally sound, loads in a reasonable time and gives you control over the technical elements, it can often be optimised without rebuilding. If it is slow, built on a platform that limits your control, or has architectural issues that cannot be resolved without starting over, a rebuild becomes the more practical option. I will tell you which situation you are in and explain the reasoning. You will not be steered toward a new build unless there is a genuine case for it.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is markup added to your website code that tells search engines precisely what type of content is on each page. For a local business, this usually means explicitly marking up your name, address, phone number, opening hours and services in a standard format Google can read directly rather than having to infer from your page text. It helps reduce ambiguity about who you are and what you do, and Google uses it to populate local knowledge panels and other enhanced search features. It is part of the technical baseline I set up on every project.

Question 8

How much does SEO cost?

Accepted Answer

For a local Wolverhampton business, ongoing SEO work typically starts from around £300 to £500 per month. That usually includes on-page optimisation, GBP management and citation building. A one-off technical audit is priced separately. I give a clear scope and a fixed monthly cost before work starts. If your situation calls for less, I will say so rather than pad the scope to justify a higher fee.

Question 9

Do you work with Wolverhampton businesses remotely?

Accepted Answer

Yes. I'm based in Telford, about 20 miles away, and all work runs remotely as standard. We communicate by email and video call, work is shared for review as it progresses, and you deal with me directly throughout. If an in-person meeting would be useful at any point, that can be arranged without difficulty.

Question 10

Do you work with businesses in Wolverhampton?

Accepted Answer

Yes. Daylan Design works with businesses across Wolverhampton and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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