Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For most West Midlands businesses, meaningful local ranking improvements start appearing within 2 to 5 months depending on location and competition. Birmingham is significantly more competitive than Coventry, Wolverhampton or Solihull, and that affects how long results take to appear and how much sustained work is required. GBP and map visibility often moves faster than organic rankings. Businesses that invest consistently over 12 months see far more durable results than those that treat SEO as a one-time project.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

It depends on what is there. A site that is technically sound and gives you control over the elements that matter can be optimised without rebuilding. A site with deep speed problems, restrictive architecture or limited technical control is often more practical to rebuild than to patch. I'll assess your specific site and give you a direct answer rather than a default recommendation either way.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is code that tells search engines explicitly what your business is, where you operate and what you offer, in a standardised format they can read with confidence. Rather than Google inferring this from your page text, you are providing it directly. For local businesses across the West Midlands, it contributes to how accurately your business appears in local knowledge panels, map results and enhanced search features. It is part of the technical setup on every project I work on.

Question 8

How much does SEO cost?

Accepted Answer

Ongoing local SEO for a West Midlands business typically starts from around £250 to £600 per month, with the specific cost depending on location, competition level and scope of work. Birmingham and other high-competition locations require more sustained work than smaller towns and cost more accordingly. I give a fixed monthly cost and a clear description of the work before anything starts.

Question 9

Do you work with businesses across the West Midlands remotely?

Accepted Answer

Yes. I'm based in Telford and work with businesses across the West Midlands remotely as standard. For local clients who would find an in-person meeting useful at any point, that can be arranged. Everything is handled directly by me, with no handovers or agency layers in between.

Question 10

Do you work with businesses in West Midlands?

Accepted Answer

Yes. Daylan Design works with businesses across West Midlands and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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