Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For most businesses in Shrewsbury, meaningful local search improvements tend to appear within 2 to 4 months of consistent work. The search market here is less competitive than major cities, which means results often come faster. GBP and map visibility can move particularly quickly for less contested terms. For more competitive sectors like certain legal or financial services searches, it takes a little longer regardless of location. Steady, well-executed work over 6 to 12 months produces results that hold, whereas one-off optimisation projects typically fade.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

Not necessarily. The question is whether your current site has the technical foundations that allow optimisation work to take effect. If it is structurally sound and gives you proper control over the technical elements, it can be improved without rebuilding. If it has deep speed issues, poor architecture or is built on a platform that limits what can be done, a rebuild is usually more practical than trying to work around those limitations. I will assess your site and give you a direct answer either way.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is code added to your website that provides search engines with explicit information about your business: name, address, phone number, opening hours and services in a standardised format they can read directly. It matters because it removes ambiguity about what your business is and does. Google uses it to populate local knowledge panels and rich results. It is not a magic ranking boost, but it contributes to appearing correctly and completely in local search, which matters for businesses that rely on local customers finding them.

Question 8

How much does SEO cost?

Accepted Answer

For a local Shrewsbury business, ongoing SEO work typically starts from around £250 to £450 per month depending on scope. Because competition in this market is lower than in larger cities, the amount of work required to achieve and maintain good visibility is often less. A one-off technical audit and remediation would be scoped and priced separately. I give a fixed monthly cost and a clear description of what is being done before any work starts.

Question 9

Do you work with Shrewsbury businesses remotely?

Accepted Answer

Yes. I am based in Telford, 15 miles away, and all work runs remotely by default. For Shrewsbury clients who would like to meet in person at any stage, that is practical to arrange. Everything is handled directly by me, with no layers in between.

Question 10

Do you work with businesses in Shrewsbury?

Accepted Answer

Yes. Daylan Design works with businesses across Shrewsbury and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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