Question 1

Custom WordPress Theme Development

Accepted Answer

Yes. Custom themes are built from scratch or from a minimal starter, depending on the project requirements. Off-the-shelf themes are not used for new builds.

Question 2

WooCommerce Development and Setup

Accepted Answer

Yes. WooCommerce setup, customisation and extension development are all available depending on the scope of your project.

Question 3

Taking Over an Existing WordPress Site

Accepted Answer

Yes. An initial audit of the existing site is carried out to assess code quality, plugin stack and technical configuration before any work begins.

Question 4

What is the difference between WordPress development and WordPress maintenance?

Accepted Answer

Development covers building or significantly changing a website. Maintenance covers ongoing management after the site is live.

Question 5

How long does SEO take to show results?

Accepted Answer

For most small businesses in Birmingham, meaningful movement in local rankings typically starts to appear within 3 to 6 months of consistent work. GBP and map visibility can sometimes move faster, particularly for less competitive search terms. Broad terms like "accountant Birmingham" or "solicitor Birmingham" take longer because others are targeting them too. The work compounds: a site that has been properly optimised and maintained for 12 months will significantly outperform one that received a one-off fix. SEO is not a quick return, but for businesses in a competitive market like Birmingham it is one of the most cost-effective ways to generate consistent enquiries over time.

Question 6

Do I need a new website to improve my SEO?

Accepted Answer

Not always. If your existing site is structurally sound, loads quickly and is built on a platform you have proper control over, it can often be optimised without a full rebuild. The sites that genuinely need replacing are ones with fundamentally poor architecture, serious speed problems that can't be resolved without a rebuild, or ones built on closed platforms that limit what you can control technically. I will assess your site honestly and tell you which category it falls into. If it can be improved as-is, I will do that. If the issues are deep enough that a rebuild makes more sense, I will explain why.

Question 7

What is structured data and does it matter?

Accepted Answer

Structured data is code added to your website that tells search engines precisely what type of content each page contains. For a local business, this usually means marking up your name, address, phone number, opening hours and services in a standardised format that Google can read directly rather than having to infer from your page text. It reduces ambiguity about who you are and what you do, and Google uses it to populate rich results, local knowledge panels and other enhanced search features. It is not a direct ranking factor in isolation, but it helps your business appear correctly and completely in search results, which matters particularly for local visibility.

Question 8

How much does SEO cost?

Accepted Answer

Ongoing local SEO for a small Birmingham business typically starts from around £350 to £600 per month, depending on the scope of work, the number of pages involved and how competitive the target search terms are. That would usually include on-page optimisation, Google Business Profile management and citation building. A one-off technical audit and remediation is a different engagement and priced separately. I do not use retainers with vague deliverables. You get a clear description of what is being done each month and a fixed cost before any work begins.

Question 9

Do you work with Birmingham businesses remotely?

Accepted Answer

Yes. Birmingham is about 30 miles from Telford but all work runs remotely regardless of location. We communicate by email and video call, I share work in progress for review, and you have direct access to me throughout. Location has not been a practical issue for any client I have worked with, and Birmingham businesses get the same standard of work and communication as any other.

Question 10

Do you work with businesses in Birmingham?

Accepted Answer

Yes. Daylan Design works with businesses across Birmingham and the wider UK. Most projects run entirely remotely with no impact on quality or communication.

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